Validate and measure KPI effectiveness in design thinking for startups

Lariane Rossanese, Edson Arantes, Rodrigo Tobias, Renata Zilse

Resumo


Este artigo aborda o processo criado para indicadores-chave de performance na Mentoria em Design Thinking para startups no Programa  de Economia Criativa criado pela Samsung. Em quase dois anos, mais de vinte Startups foram avaliadas utilizando essa metodologia, a qual permitiu identificar as evoluções individuais em cada etapa do processo de mentoria e fase do Processo de Design Thinking. A avaliação dos indicadores ganhou refinamentos ao longo desta trajetória, permitindo ser aplicado em diferentes segmentos de atuação de startups, estágios de maturidade do produto e modelo de negócios. O processo tem como propósito avaliar a evolução das startups a partir da aplicação da metodologia de Design Thinking, sendo em última instância uma avaliação do método em si.


Palavras-chave


KPI; Design Thinking; Startups; Métricas; Mentoria.

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Referências


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Esta obra está licenciada sob uma licença Creative Commons Atribuição 4.0 Internacional.

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