The process of competitive intelligence in an isolated school: A study of significant contributions.

Jactania Marques Muller, Thiago Henrique Almino Francisco, Nilo Otani, Marina Keiko Nakayama

Resumo


The Competitive intelligence is a process to develop strategies. The paper provides a study of the main contributions of competitive intelligence, such process applied to an institution that operates within the private sector of higher education. The theoretical contributions show aspects that deal with the strategic management of knowledge on prospects for higher education and competitive intelligence. To this end, we developed an academic research, descriptive exploratory, considering the foundation of the case study and the use of the Delphi method in gathering information. The results indicate that the competitive intelligence process enables the strategic thinking and the development of competitiveness, allowing decision making by managers to be oriented to business and institution development.


Palavras-chave


Intelligence; Higher Education; Private Sector.

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